The Pickle Patch is a subscription based box that contains a variety of fermented vegetables, and of course, pickles. The idea behind the branding was to somewhat mirror the contents on the inside. The name is subtle and white, layered on top of a complex and colorful texture, which resembles the packaging of the vegetables inside. The jars inside of the box have white labels, and are filled with colorful vegetables, much like the concept of the exterior packaging.