Sweetgreen is an American fast-casual restaurant founded in 2007. They specialize in salads, grain bowls, and other healthy meal alternatives. Their branding is simplistic, and mirrors the simplistic nature of the food.

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This project was a rebrand idea that focused on the natural, organic nature of the food. The logo captures that texture, earthiness, and environmental impact they talk about in their mission statement. 

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A company with a more earthy brand system tends to look more environmentally friendly, as opposed to something that is more "corporate."