Sweetgreen is an American fast-casual restaurant founded in 2007. They specialize in salads, grain bowls, and other healthy meal alternatives. Their branding is simplistic, and mirrors the simplistic nature of the food.
This project was a rebrand idea that focused on the natural, organic nature of the food. The logo captures that texture, earthiness, and environmental impact they talk about in their mission statement.
A company with a more earthy brand system tends to look more environmentally friendly, as opposed to something that is more "corporate."